Lesson Summary

Ash Melwani, co-founder and CMO of the health and wellness brand Obvi, talks about his influencer and affiliate strategy. Obvi is a brand that aims to make collagen supplements enjoyable. Melwani explains that as the CMO, his main goal is to increase revenue and ensure profitability. Influencers and affiliates play a crucial role in achieving this goal and are a key focus for Obvi.