Understanding the Influencer Affiliate Flywheel

Micah Whitehead is the co-founder and Chief Marketing Officer of ZeroTo1, a growth marketing partner for brands like Instacart and Lowe's. Based in San Francisco, California, he specializes in creative strategy, influencer marketing, and ROI-driven campaigns, particularly on Facebook and TikTok. Previously, he co-founded Whispr, a luxury CBD brand, leading its strategic positioning and marketing. His efforts made Whispr the first CBD brand on FabFitFun. Micah was also part of the founding team at Shipt, where he drove marketing strategies that led to its $550 million acquisition by Target. His expertise helps brands achieve significant growth and market success.