Daniella McBride, Your Instructor
Daniella McBride, the innovative founder of Cr8tify Agency, began her journey in unscripted casting, leaving her mark on major hits across networks like E!, Bravo, and ABC. She then transitioned into the digital influencer landscape with Fullscreen, where she discovered and nurtured emerging YouTube talent. Daniella's expertise further expanded as launched a celebrity brand incubation business, successfully developing over 20 creator-driven brands. Drawing on these rich experiences, she launched CreatorForce, a vibrant agency that connects CPG brands with influential talent, ultimately merging into Cr8tify Agency in 2025.
Celebrity Partnerships 101
Celebrity Partnerships 101
Available in
days
days
after you enroll
- Introduction to Celebrity Partnerships (1:44)
- Why Celebrity Partnerships? (3:08)
- Truth About Celebrity Partnerships (1:31)
- Sourcing a Celebrity (3:39)
- Example of Successful Partnerships (2:15)
- Negotiating with Celebrities (3:32)
- Tracking Results (2:43)
- Finding the Right Celebrity Partner (2:05)
- Going International (1:44)
- Conclusion (0:21)