Lesson Summary

Daniella McBride has over 10 years of experience in the talent space, starting her career in casting for unscripted television and later transitioning into scouting YouTubers for an MCN called Fullscreen. She then moved into a family office where she co-founded a celebrity brand incubation business, working with celebrities like Nicole Richie, Anthony Hopkins, and George Lopez.

Subsequently, Daniela helped launch an agency called CreatorForce, where she sourced CPG brands and celebrities for various deals such as equity partnerships, licensing, or endorsements. In her upcoming discussion on "Celebrity Partnerships 101," she will cover topics like making deals with celebrities, what to look for, and when to initiate the process.