Jess Chan, Your Instructor

Jess Chan is the founder & CEO of Longplay & Backbone. Longplay is a retention marketing agency that has generated $500M+ in revenue for DTC brands. They've partnered with brands from pre-revenue up to $500M+ like Dr. Squatch, oVertone, Boxed Water, Flex, iRestore & Dr. Harveys. Backbone is the first email strategy automation tool to help early-stage DTC brands unlock the power of email marketing, at a fraction of the time & cost. Prior to all this, Jess was the CMO of Best Self Co., a DTC brand where she led the launch of multiple physical & digital products. Her background in risk modeling, statistics & behavioral economics, Jess to develop a data-driven & proprietary approach and algorithms to retention marketing. These same principles have been applied to bootstrapping her businesses to have sustainability, scalability & profitability above industry standards.