Lesson Summary

Hello, I'm Jess Chan, the founder and CEO of Longplay, a retention marketing agency specializing in D2C brands. Our agency has worked with seven, eight, and nine-figure brands such as Dr. Squatch, Overtone, Boxwater, and iRestore, assisting them in nurturing, converting, and retaining customers through various retention marketing strategies.

In our upcoming course, I will be sharing the knowledge and insights we have accumulated over the years. The course serves as a playbook providing methodology and proven strategies on retention marketing. By the end of this course, participants will have a comprehensive understanding of how to grow their D2C brand by focusing on customer retention rather than simply acquiring new customers. Some key takeaways from the course include:

• Learning ways to increase the repeat purchase rate
• Strategies to upsell customer subscriptions
• Methods to reduce churn rate
• Approaches to enhance customer lifetime value