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Mastering the Customer Lifecycle with Jess Chan, Founder of Longplay Brands
Retention Marketing 101
Introduction to the Course (0:48)
Retention Marketing 101 (4:09)
The 4 Pillars Of Retention Marketing (5:16)
Purchase & Adoption Phase (2:51)
How To Nurture Customers Post-Purchase (3:20)
How To Reduce Time Between Purchases & Increase AOV (4:17)
Retention & Expansion Phase (2:20)
How To Get Customers To Refill On Their Product (3:26)
How To Get Customers To Try New Products (5:16)
How To Upsell More Customers To Subscription (1:39)
How To Reduce Subscription Churn (3:16)
Advocacy Phase (3:20)
Building & Engaging Your Loyalty & Referral Program (1:20)
Building & Scaling Your Ambassador & Affiliate Program (3:30)
How To Reduce Subscription Churn
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