Lesson Summary

Cody Wittick, co-CEO of Kynship, a performance marketing agency, shares his expertise in driving revenue for e-commerce brands by seeding product to influencers and running paid ads. Throughout this course, Cody will be sharing:

• Common pain points of high customer acquisition costs (CAC) and low creative output
• His company's three-step process, which includes:
  • Sourcing organic influencer content through product seeding
  • Launching all content as ads
  • Utilizing cost controls for profitable ad spending
• How to A/B test content
• Purdy and Fig Case Study: 698% increase in ad spend and a 30% decrease in CPA
• Monkey Feet Case Study: Achieved zero to $15 million in revenue in 18 months