Robyn Nissim is a seasoned social media and content strategist with more than a decade of experience building brands into social powerhouses. She began her career on the agency side, opening social channels for Michelin and Nissan, and even earned a Webby Award for her organic campaign with Nissan. Transitioning into freelance, she built Ulta Beauty’s influencer marketing program and crafted breakthrough social strategies for Mattel Creations. On the brand side, she scaled Anastasia Beverly Hills’ Instagram to 24 million followers and grew Alo Yoga’s communities by over 4 million users in under a year. She now leads Social Proof Agency, her training and consulting firm, where she empowers organizations to think and operate social‑first, turning social media into a scientific, revenue‑driving discipline.