Lesson Summary

When partnering with influencers, it's crucial to ensure brand safety. Three key aspects to consider:

1. Shared Values:
   • Choose influencers who resonate with your brand's ethos.
   • Avoid partnering with those whose values contradict yours.
2. Shared Audiences:
   • Verify the demographics of the influencer's audience.
   • Ensure their audience aligns with your target market.
3. Brand Safety of the Creator:
   • Research the creator for controversies or potential red flags.
   • Use tools to scan for any issues that could harm your brand reputation.

Given the effort put into campaign creation and setup, overlooking the brand safety of influencer partners can lead to detrimental consequences. Verify alignment in values, audience, and brand safety to avoid mishaps in influencer collaborations.