Lesson Summary

Before diving into influencer marketing to boost your brand's visibility, there are several important factors to consider:

• Know your objectives and goals for the campaign
• Consider if you aim to increase awareness, build trust with online audiences, grow your brand's social accounts, or generate user-generated content
• Determine if you want creators to post content themselves, create content for your brand, or both
• Decide on the type of content you desire, such as organic lifestyle videos or product-focused content like unboxings or reviews
• Consider if your goal is to drive sales by having creators direct traffic to your site
• If experienced, set up an affiliate program like Social Snowball to incentivize top creators with revenue sharing

It's crucial to be clear on your goals and objectives before starting an influencer campaign to ensure a tailored strategic approach throughout execution.