Lesson Summary

When considering campaign logistics for your contract, there are important factors to keep in mind:

• Rights and usage need to be clearly defined - How will the content be used and for how long?
• Determine where the content will be displayed - social media, website, email marketing, TV commercials, etc.
• Decide on the type of partnership you seek - testing creators, long-term programs, affiliate programs, etc.
• Exclusivity clauses are crucial to prevent conflicts of interest with competing brands.
• Specify how long posts will remain live on different platforms.

It is essential to outline all these details in your contract to ensure a successful influencer campaign without any surprises.