Lesson Summary

Creating an influencer brief is crucial to the success of your influencer campaign. The brief should be concise and detailed, outlining partnership expectations, goals, and timeline. Here's what your brief should include:

• Top-level marketing information and talking points about your brand
• Goals and objectives for the campaign
• Scope of work, including platform, content type, and specific details like tracking URLs and codes
• Creative concept and direction, such as visual guidelines, creative direction, and examples of good and bad content

An example of a creative brief should be kept to a single page, focusing on top-line information and a welcoming introduction. Provide insights about your brand's vibe, creative concept, desired content, and posting guidelines.

To ensure success, vet the list of creators curated for the campaign once you have the influencer brief ready.