Lesson Summary

Influencer campaigns should be tracked to measure overall success and identify top performers. Here are three key areas to focus on:

• Vanity metrics: Likes, comments, saves, shares indicate how content resonates with the audience and the influencer's impact.
• Conversions: Tracking link clicks and actions taken provides insight into how well the content converts audience interest into engagement.
• Sales: Utilizing discount codes or safe links can attribute sales data to influencer campaigns, identifying effective influencers and enhancing ROI.

Additionally, involving influencers in affiliate programs can automate performance-based marketing and provide detailed tracking of sales and revenue generated. By establishing clear campaign goals, outlining logistics in contracts, defining success metrics, and communicating expectations through creative briefs, influencer collaborations can be more structured and impactful.